Not a hunk. Not a drop-dead handsome guy. But the opposite.
In that I believe Satan flaunts his power. He picks the least the worst the ugliest the creepiest lure and millions fall for it?
To his great delight I bet. No matter what Satan does there are certain homo saps who will buy it die for it murder for it support it defend it protect it.
Satan is a lot smarter than those he dupes. Of course.