Because he complaines daily that no one appreciates how much he has done for them. He is incensed at their lack of gratitude and appreciation. He is taking names to revenge retaliate back at. Now y'all don't wanna be on that list do ya? Inundate him with attention and thanks 24/7. Bury him in evidence of your undying emotional attachment to him for his greatness. Set it on automatic so every day every minute of every hour he gets another email or tweet or telegram from you. He NEEDS to be appreciated.