Isn't that what advertising agencies do or Press Agents or publicity folks? Shade it so you can sell it?
What folks don't know is better for you or for the "product" you're selling.
Don't we all "SHADE" info in our control now and then?
So folks with power shade outcomes of their actions or inactions to make themselves look so much better than they really are. The truth the whole truth and nothing but the truth would destroy their careers so they aren't going to let than happen. And so it goes. Lies and more lies and then lies to cover up the lies. The way of life now and maybe it was always that way. Getting to the TRUTH? I don't think there's a lot of money to be made in that.