It is what they rely upon to ply their disreputable trade.
How important is being "likeable"?
Would you rather be likable or trustworthy? Can you like someone you don't trust? Can you trust someone you don't like?
I wonder if Will Rogers had ever met ADOLF HITLER might he have adjusted those words. I wonder if Will and FOOTOO would have hit it off and become best buds and hung out?
Of course that is an unknown and can only ever be conjectured.