They have all been beguiled/tricked/conned/scammed by Satan but are too dull intellectually to be aware of it.
Satan is a trickster. Wearing different guises he will overtake you and convince you that he is the real deal..your only path to "salvation". He pulls them in by the millions...droves of them all believing in him. He is very good at what he does but he knows what to target and sticks to it.