Well GOD gave them those brains and they do the best they can to use them.
There are brains that are very limited and brains that are very expansive. The limited are rigid in their views. They cannot ever entertain anything but what they have been told to think. No stretch. No imagination. Does rigid belief that they are right.
You've got the best of the best which is always more expensive. There are gradations down to ROTGUT.
All they can afford with their limited "means" is the rotgut. To them it is the best champagne. They can't help believing that. They have been programmed on that track and cannot adjust.