We do it superificially now. Only skin deep and must be redone at times. What if all we had to do was push a button to change color?

That way we could fit right in to any group at any time.

So you want to visit Harlem?
You want to visit THE HAMPTONS?
You want to visit Palm Beach?
You want to visit MOTOWN

Wouldja keep changing colors to suit your mood if you could? What would you gain besides avoiding being murdered by cop because you're a young black man? Oh. Wait. That's pretty good. No one dies due to skin color. It could catch on.