You sit on your a** for hours comparison-shopping and then buy the one that costs the least. As you do that you are killing the way of life we used to know. You want the best deal. You don't want to get any exercise. You want convenience. You want cheapest. Meanwhile all around you stores are dying. Well hey that's life! Right? Goodbye brick and mortar stores. Goodbye malls. Goodbye shopping centers. Goodbye bookstores. Amazon has the best deals. Folks don't wish to be inconvenienced. Folks don't want to pay the extra $2 or whatever. They just wanna stay in their jammies eating and drinking and cruising the net to get the best deal. Hello tomorrow. Why go out at all? Just stay home and get everything delivered. Stay hooked up to your cell phones and tweets and computers and lose contact with human beings who are only disembodied words or voices. The technology has beaten us. It wins. We lose. SIGH.