What's in a name? Quite a lot actually. There is no Google but there is a googol. There is a yahoo. Why name anything YAHOO*?

*YAHOO

An uncultivated or boorish person. Lout. Philistine. Yokel. A coarse or brutish person.

Also the Yahoos appear in "Gulliver's Travels". A race of brutes having the form and all the vices of humans who are subject to the Houyhnhnms. A race of horses endowed with reason who rule over the Yahoos.

What is the underlying reason why "they" named YAHOO YAHOO? All despot dictators are YAHOOS. Even and especially the wannabes like doofylucy.