Why shouldn't you have the right to use your own name however you wish?
Years ago in a Riverside town center we had a shop called SEE'S COFFEE ROASTERS. The owner's name was OBVIOUSLY See. Well guess who presented her with a Cease and Desist Order and won? SEE'S CANDY COMPANY! How can it possibly be legal to be sued for USING YOUR OWN NAME? What does coffee roasting have to do with chocolate candy? I don't get it . So who among you are gonna defend the suer? Why?