ah, great question..
little known fact; look for the ADA seal of approval on toothpaste.....American Dental Association.
I was paying $4 - $6 dollars for toothpaste!!!
so checked the displays and found a tube of 5.5 ounces......."20 percent more!!" it screamed......and I saw the ADA seal.
it was AIM....and guess how much?
85 CENTS.............YEP 85 CENTS!!
so save your money......and thanks, ADA!!!!!!!