Lotsa homo saps fall for that and believe the Brander who gets there first and tunes out all that follows.
Isn't that clever? Set up shop to name call your "enemies" and the ordinary average typical everyday off-the-shelf standard-issue programmable homo sap will soak it up and believe it. Sponges all. Do sponges "think"?
The king of branding has a very large adoring following. Is it that he is so good at at or that they are so bad are recognizing the fakery of it? A perfect marriage. Brander and brandee. Soulmates?