For instance you are offered a zillion bucks to advertise a brand of something you think is VILE.
Would you pretend you like it and endorse it? Would you be so delighted with the money you'd ACTUALLY USE it even though you despised it? Is integrity worthy anything to you or is it money? So you justify the lie by saying "everyone lies all the time" and move on and enjoy your riches. Wouldja?
