Brand X who is so cowardly he cannot FIRE anyone face-to-face
or duke it out in real time
threatens or insults or attacks or provokes or ignites or inflame or promulgates
What is the sense of a coward doing that when all he will ever do is BACK DOWN?
How do you ever believe anything the coward says when he NEVER PRODUCES WHAT HE PROMISED?
Attack
Back down
Insult
Back down
Threaten
Back down
Provoke
Back down