Packaging or content? Superficial or substantive? You can't value both equally cuz they're POLAR opposites. What do YOU go for? What for?

Slogans schtick pitches. Schlock smears scandals. Lies denies insults. Attacks. Hooks lines and sinkers. Pizazz flash thunder lightning! What can't you resist? The pitch, the pitcher, what's being pitched? Why?

What wrapping do you find irresistible? Truth or lies? Is that wise?