I guess my all time favorite font is Studebaker. I like the 1920-1930's fonts. It depends on what it is used for.
Oh, but wait, I just discovered not everyone's "Studebaker" font is the one I like. I'll find a sample.
This post was edited by Art Lover at February 8, 2020 9:06 PM MST
For books, newspapers etc, serif fonts such as Times Roman, Baskerville and Garamond.
Not sans-serif fonts like Ariel, which have a place in signs, diagram annotations, text-messages and similar uses.
Although it is subjective, generally, discreetly-serif fonts are easier on the eye when in a solid block of text.
My least favourite - one I find downright ugly, cheap and tacky-looking - is Century Gothic, a sans-serif face characterised by very thin lines, no tails and the letter "t" being a bland cross. I call it "American Kindergarten" from seeing it first in printed material from the USA, which uses the term 'kindergarten', and it resembling an infants'-school pupil's first writing.
The daftest though, is the "corporate font" nonsense of a company not merely using a single font available to anyone, but paying some parasitical "branding consultancy" £umpteen-000 to invent its own. One of my past employers fell for that. Whilst we all had it on our office PCs, if you sent a document to another company - such as a customer - to be printed there, it could only be in whatever font the recipient used. It did not even look original or individual. It was virtually indistinguishable from Ariel!
