So far Trump has not displayed any coherence in his political campaign. Is the business man different from the prez wannabe? How?

We've already discussed this, Rosie. The people who support Trump don't care about what he says. They don't care that he's a buffoon. They don't care about his politics. They don't care about his misogyny or presumed 'racism.'

They support him because he's not "one of them."

Donald Trump treats America's rank and file with respect. He listens to them and at least marginally understands their plight. Clinton, on the other hand, holds Americans in seething contempt and walks around with that supercilious smirk for which liberals in general have become famous.