Because they can. That is the point of being wealthy. There are no "bad times" for them. During some of the "worst" times for regular folks they make tons and tons and tons and tons of money.
Money insulates them from reality. Cushions them. Warms them. Soothes them. Protects them. Pampers them. Coddles them. Weakens them. Spoils them. Hardens them. Excites them. Soils them.
Ah to have that kind of money.