SHINEOLA brand of shoe polish once upon a time which is now history. Defunct.
The expression "he doesn't know sh** from Shinola" was popular during WW2...starting somewhere in the 1940's!
Didja know that Dolly Parton wrote a song called SHINOLA which can be found in her "Backwoods Barbie" album. The line? "You don't know love from Shinola". Who knew?
Thus ends the saga/journey of "As SHINOLA turns:". We bid adieu as the sun is setting.