I am fair complexioned, so I know what you mean, but I've decided that it doesn't really make a difference what you look like on the outside - it's what's inside that counts.
No. I used the Coppertone lotion once on my arms simply because I had to wear a black sleeveless dress and it made my arms look even whiter than they were. Oh Lordy! It was ok on the top side of my arms but the underneath was just orange. I had to scrub my arms in the shower quite a few times before dressing. I found oiling them helped the process along. This is a really bad memory, though now a bit funny.
No. I have never been in a tanning bed or booth and gave up sunbathing while still a teen after noticing how leathery-looking middle-aged women who were sunworshippers appeared. I traded in my tanning oil for sunscreen.
About 20 years ago I tried using some "natural glow" lotion from Jergens that was supposed to gradually make you a bit darker, but I didn't notice any difference.