Well ever time your cat tries to scratch at your cosy chair you say - "psssssssssssst -psssssssssssst - -psssssssssssst" in a firm voice. Thats how I learned my cat to stop scratching at my chair (it wasn't really a cosy chair because it had a broken spring but it still worked). Cheers!
I will assume your pet is a cat from the picture you put on here. There are a few ways to do it. You can buy a can to spray on the chair; this can has a smell that cats don't like. Another way is firmly tape something to the area where the scratching is happening. Try: aluminum foil, or a plastic bag. It must be taped firmnly so your cat can't take it off. How this works is your cat won't like the feel of these things on his/her paws.