What do you think about subliminal reinforcing?
During the semi-final of the Australian Open (last night) Channel 7 repeatedly showed the Open logo, during and between games.
It wasn't simply screened but, in a faction of a second, zoomed from a point in the background until it seemed to zoom out into the room. Doubtless they were playing this almost-subliminal game in order to reinforce our desire to keep watching, and to watch again next year. No harm done there.
But what if they do the same thing with consumer products or politics? What if bradcasters in various countries hit their viewers with subliminal photographs of a smiling Theresa May, or Validimir Putin, or Donald Trump, or Kim Jong Un? What would be the impact on viewers? Should we be worried?
Posted - January 26, 2017