Discussion»Statements»Rosie's Corner» New and Improved is rarely the latter. Remember the short-lived coke? HOWEVER did you actually buy and use what was new and IMPROVED?
Coca Cola learned a lesson the hard way. You don't monkey around with success. Change for the sake of change can be a recipe for disaster.(The original couldn't be improved on) I'll never forget the night my wife and I tried the "new" Coke. We pronounced it to be dishwater and didn't buy any more of it. There are times when marketing and packaging can be improved. Sometimes even the product. That wasn't one of them.