Perhaps folks conflate repeating lies a multiplicity of time with hearing a truth.
Illusory truth effect - the tendency to believe information to be correct after repeated exposure.
When something is said repeatedly, it begins to feel familiar (cognitive ease). Our brains like information that’s easy to process. Therefore, when we are repeatedly told or shown something, we become familiar with it and our brains don’t have to work so hard to process that information. That’s what makes famous people famous. We see or hear about them so much we become familiar with them (cognitive ease). Likewise, if a statement is repeated enough times, we become familiar with it and will believe it to be true – whether it is or not.
True or false –
* Humans only use 10% of their brains.
* The internal temperature of the human body is 98.6 F.
* Tomatoes are fruits.
Are you sure?
Cognitive ease is what makes advertising so successful. If we’re bombarded with a slogan long enough, we’ll start to believe it. Geico will save you 10% on car insurance. Donald Trump will make America great again.
Likewise, things written in smooth font are more believable that those written in a hard to read font. Videos in hi-def are more believable that those with poor video and/or audio.
(answers – 1-F; 2-F; 3-T)
This post was edited by Shuhak at April 29, 2018 4:37 AM MDT