You own a unique establishment. The only one like it in the world. You sell that which cannot be purchased elsewhere. Would you GOUGE?

You inventory would consist of

Patience
Love
Kindness
Caring
Truth
Comprehension
Consideration
Appreciation

In fact you sell anything anyone lacks. So your inventory is limitless. Would you make things available at prices people could afford or would you charge outrageous amounts because you could? That would not be very loving or kind or caring or considerate would it?