Why would you buy a labeless can or bottle or dress (it has washing instructions, what it's made of and where it originated) or car or anything? Why would anyone want to HIDE what they are, what they include, what they represent? Why buy a pig in a poke so to speak? Aren't labels and ingredients essential to making INFORMED DECISIONS? So some pol resists being called a CAPITALIST though he has been a very successful businessman. CAPITALIST is not an epithet. Neither is LIBERAL. But some people seem to think so. Ignorance is not bliss. It makes you look dull incurious and slow.