If by "face" you mean appearance - chefs are doing it every day. The classic pasta forms are still made, but gourmet chefs love to invent variations in the type of flour, egg content, colour and shape.
I'd never bother with canned food except for emergencies - like when floods cut access to shops. I especially wouldn't get children in the habit of pre-prepared foods - it's a fast track to obesity and poor health.
