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It implies hand-made by skilled people, but for the most part, it's just a marketing ploy.
It's been reduced to a buzzword meaning 'more expensive'.
Courtesy of Dictionary.com:
| synonyms: | craftsman, craftswoman, craftsperson; More |
It is a bit of fatuous, pretentious advertising. Beyond this, no meaning.
I think the same.
You're no fun.
