You do not think with your heart and your emotion. If that is how you "decide" on you will lose every time.
Emotion is no match for logic and common sense and reason if the goal is to achieve something that makes sense is fair is legal. If the goal is just to win no matter what then by all means go with your passion and forget reason. If emotion is all you ever use to fuel you you are a fool.
Reason versus passion. Logic versus emotion. Brain versus reaction viscerally. May the best presenter win.