Technology and entertainment have evolved so much beyond the viability of that type of programming that I can’t imagine any ratings boon or profit margin blossoming from this stunt. For instance, a sampling of the movies offered so far, the Indiana Jones franchise specifically, have been aired on at least ten other cable or streaming outlets several times a week over the past few months. Even if these movies were not on other channels or on streaming, anyone who wants to see them has numerous other options for finding them.
There is no breakthrough that I can see in CBS airing content that has already been rendered stale and overplayed elsewhere. How could its executives get away with such blatant futility?
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