Currently lately the coined phrase is "meet people where they are".
Copycats copycat and spread and talk and spread and talk and spread and talk everywhere that's anywhere you have to "meet people where they are"..
Remember "NOTHINGBURGER"
FAKE NEWS
LOCK HER UP
Etcetera etcetera etcetera. Are we so bereft of words that we must repeat copycat repeat copycat repeat copycat because we are not imaginative or creative or inventive enough to speak OUR OWN WORDS to fit the occasion AD LIB and appropriate?
I don't get it.
For those who like to "check things out for themselves" I refer you to definition 11. under COIN
To make, invent, fabricate as in "to coin an expression"