They make sure all things necessary for your success are in place for you and guide you to do the work correctly, like make a great resume' maybe even make calls for you and secure interviews in the career of your choice, make sure you have the tools necessary to be a success like a good education. You have to do the work and the money, they serve as guides to making sure you don't screw up.
I actually had some excellent guidance at my last school They really go the distance for people who attend and make sure you land a job. They won't stop until you get something. And if you get canned or quit, they will do it again and again. I think you cannot ask for much more than that, unless it is for them to go to work for you.