No, this is internet is serious business. It's like working in customer service. You can't offend the customer and you can't cuss at them. Serious all the time. It's as serious as a stroke. As serious as an icy highway. No time for jokes. A gentleman's aunt just passed away, do you think he wants to hear a joke? And are you going to tell him to lighten up if he doesn't laugh at your joke, because you now feel insecure about your joke-making-abilities?