Putin likes it, the northern route is already built (buy Russia) it will earn them a lot of income.
The Chinese will gain a lot of credit if they fund the medium route through the powerty stricken areas that have mostly fallen to torrorism, Afganistn. northern Pakistan, etc. A good source of income for them might put a stop to the terrorists that currently rule there. Traders get REAL pissed when their goods dont get through, and now there will be something they can do about it (take the safer route and tell the terrorists why).
The important thing though, is where the 'New silk road' does not go. North Amereica is never described as a part of the New Silk Route.