It is supposedly the hottest pepper in the world measuring OVER 2 million Scoville units. The Habanero measures about 500,000 Scoville Units. That's how they measure HOT. So a guy enters a hot pepper eating contest and eats a whole Carolina Reaper. Immediately gets the heaves. Then crushing pain in the neck and head. It passed. Until it kept returning. He finally went to the Emergency Room at Bassett Medical Center in Cooperstown, New York for treatment. When a pepper is that hot how does it have any flavor/taste?