He flaunts his power to reprogram and control and configure what his base will think in front of everyone and they very obediently go along with him focusing only him and his word and the tick tick tock of the clock that whispers to his base "You You You. Night and Day You are the One. Only you beneath the moon and under the sun......I think of you Night and Day". He has them in his net I bet and they don't even know they are caught and cannot escape. Scientology reprograms and brainwashes but it is all done in far-away locations and outsiders are not allowed to witness any of it. The secreter the betterer. The donjohn? HE WANTS THE PUBLICITY so everyone can see how great he is and how obedient his base his to treasure his every word. He is a showoff after all isn't he? Using people to show other people how much in his power they are.