So you own a company and you want to call it a "bad word" name. So what? You want attention and that will surely do it for you. But who gets hurt by it? Who has a right to stop you from doing so? Whose business is it anyway? This obsession with controlling others to suit YOUR tastes makes no sense. Different strokes for different folks. Make a big deal out of a dumb-a** name that hurts no but ignore the real pain of a real big deal and protect it defend it support rationalize it. TYPICAL illogical senseless witless pointless. :(