I thought light skin was desirable.
I don't know...maybe vanity. My wife is an idiot. She had minor areas of skin cancer and she still floats in the pool in the full sun. I don't go out in the sun unless necessary.
You mean melanin. Melatonin is the feel good substance.
Tanning actually feels pretty good, no matter what colour you are. Even black people tan. It releases certain feel-good chemicals in the brain and also helps us synthesise vitamin D.
It's nice to get a high.