"But if we only voted on a person's moral values, we wouldn't have much to choose from..."
Bingo...and we couldn't even if we tried, as many things are not displayed in public. Some get caught...but not all or not when it would make a difference.
With but a very few exceptions, I do not know many who ultimately voted for someone they had not been vehemently opposed to in the primaries. This election, more than any in my memory, came down to people voting "the lesser of two evils" in their own opinion.