The clown craze was marketing scheme started in Cali for latest Rob Zombie movie..... Was weird cos moved across U.S. to Canada and even to U.K. Via social media copy cats so was kinda brilliant. But nobody has watched the movie .... Or even knows of it for that matter .....So maybe not so brilliant :) great potential though , in my opinion.
It looks good though. Rob Zombie just has a hard time marketing his movies. His Halloween remakes( Not great, but way better than the weak originals) got support from the production companies but they are wary of promoting him when the movie is all his. Rob Zombie is one of the only writers/directors making a decent horror movie these days IMHO.