Singer Dave Carroll asked United to compensate him for breaking his guitar. They refused. After twelve months of refusal he recorded this video. The result? Taylor gave him a new guitar. The publicity generated affected United so badly that they offered to pay him to remove the video. He refused. Their shares actually dipped as a result of his vid. It has to be the most successful one-man protest of recent times.
United went out to military surplus places and bought all the pilot eject seats they could find and installed them randomly in the cabins of their planes. They refitted them so just the surplus passenger gets quickly and quietly dumped but the seat stays.
Benedict Arnold 