Jeff Bezos, who owns Amazon, recently bought the chain store, Wholefoods. Wholefoods sells organic foods. Their prices are higher than stores that don't sell all organic foods. Bezos is now in the grocery-store business, along with books, student loans, and other endeavors. Avacadoes and lobster are two foods that people really like, but that are more expensive. I guess you might consider them "luxury foods". Bezos is hoping to attract more customers to his new business by selling these items for a cheaper price? That is, cheaper than other stores sell them. Do you think it will work?