London (UK) now has a Muslim Mayor named Sadiq Khan, Mr. Khan has banned this ad from London transport. I wonder just how you are supposed to advertise ladies hose in a full burqa?
According to emails revealed by the Evening Standard, Exterion Media, which holds the £1.1 billion advertising contract for the Tube, said one of TfL’s "stipulations is we cannot run topless models on the Underground".
The email explained: "Whilst I know this is only showing a bare back, it still depicts a ‘topless’ model. If we could add a boob tube around the back I think this would be passed."
TfL's rules stipulate that adverts which depict "men, women or children in a sexual manner or display nude or semi-nude figures in an overtly sexual context" are not allowed.
The guidelines go on to say: "For example, while the use of underdressed people in most underwear advertising may be seen as an appropriate context, gratuitous use of an overtly sexual nature will be unacceptable".
Ellie Howard, the head of community at Heist, told the Standard: “We were told to cover up the offending area — her back. It’s bonkers.
TfL's rules stipulate that adverts which depict "men, women or children in a sexual manner or display nude or semi-nude figures in an overtly sexual context" are not allowed.
The guidelines go on to say: "For example, while the use of underdressed people in most underwear advertising may be seen as an appropriate context, gratuitous use of an overtly sexual nature will be unacceptable".
Ellie Howard, the head of community at Heist, told the Standard: “We were told to cover up the offending area — her back. It’s bonkers.
So how anyone can say that putting a black band across the back alters 'gratuitous use of an overtly sexual nature or a sexual manner' or 'display nude or semi-nude figures in an overtly sexual context' is totally beyond me.TfL’s “stipulations is we cannot run topless models on the Underground”.
The model is topless. It does not pass the rules. She is semi-nude. I also believe that it the article were to post the entire email explaining what needed correcting, they also had to fix the transparency of the butttocks as well. As that was also fixed in the approved ad.