LoL, that's crazy!! Pretty wacky idea for a children's product, but I grew up in the 80's and I kinda remember playing with fire and doing stupid stuff like that. : /
I actually remember seeing a boy that has burns all over his face from some kind of accident when he was little. It really scared me so I've always tried to keep my son away from fires now or I remind him a million times not to play near the campfire.