I mean this on any level... from something simple to something more philosophical. I started thinking about this from a simple perspective.. I have a new 2nd hand vacuum.. to replace an old Dyson vacuum that was seriously unwell but had served me many years. The new model you would think is super-duper better... a vast improvement.. but I find it cumbersome in some ways, and awkward to use and it keeps hitting me in the shins with something that sticks out at the back.. I wondered if *they* are so busy telling us that everything is better, more efficient, better designed but actually things are less well designed but we all believe they hype?