I wouldn't touch TockTich or whatever the blasted thing's called, with a barge-mouse!
Nor would I be at all "influenced" by so-called "influencers".
I gather those types can make quite a lot of money by being ad-hoc advertisers. I don't the situation in other countries, but I wonder whp pays any Income Tax and National Insurance due on any earnings by "influencers" based in the UK.