We usually only fuss with landmark birthdays and even then there's not much fuss. (We had a quiet week at the seaside to celebrate our 50th wedding anniversary.) We just don't do the celebration thing very well.
It's a little like doing your tax return. Instead of looking back and wondering where all the money went, I look back and wonder where all the time wet.
I always look forward to my birthday because there's usually a parade and fireworks. I was born on July 1st which is Canada's birthday so there are lots of fun activities. Cheers!