I heard an ad for Amazon Channels the other day that said if you use it, you only have to pay for the channels you watch. There doesn't seem to be a page dedicated to the service a... moreI heard an ad for Amazon Channels the other day that said if you use it, you only have to pay for the channels you watch. There doesn't seem to be a page dedicated to the service and I don't understand how it works. Does it work with Fire (the Roku-like device?) I looked at the TV channel apps for Fire and it seems most of them require a cable subscription to work.