Edward Bernays: Know who he was? He knew a lot about us and how we think. He was the father of propaganda. He studied crowd-psychology and how to manipulate the minds of the masses... moreEdward Bernays: Know who he was? He knew a lot about us and how we think. He was the father of propaganda. He studied crowd-psychology and how to manipulate the minds of the masses. After he discovered that Joseph Goebbels was using his work in Nazi Germany, he re-branded "propaganda," later renaming it: "Public Relations." Certainly everyone is familiar with that term.Here are some of Bernays' own explanations of propaganda and how it works:"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country... Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet...They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses t... less
