What was the pivotal shift where people agreed to pay for something they were getting free/ cheap?
Water was bottled going back into the 1700s in Boston from a spa. It was marketed as a healthy drink full of vitamins and minerals.
Growing up in the northeast, we had several bottle waters available to us back in the day; Poland Spring, Balsam Springs, and Perrier. These were the most popular and all that I recall, but I am very sure there were more. Who knew I would end up working for the Company that owned Balsam springs. The introduced a revolutionary new flavored water on the country using a new sweetener, Splenda... It was called Fruit2O. There were not very many products like that available at the time (if any).
I hope everyone understands the difference between "Spring" water and water that is the result of reverse osmosis (aka filtered tap water). The Bottled water industry is a scam tbh. I use my own bottles and I use water flavor enhancers like Mio to enhance make my tasty beverages